MG partners with Electra to encourage customers to switch to electric vehicles

Buyers of the new MG4 EV Urban will benefit from a preferential rate of €0.29/kWh on the Electra network

Paris, April 16, 2026 - Electra, an ultra-fast charging operator, and MG Motor France announce a commercial partnership. The first 625 buyers of the new MG4 EV Urban (available starting at €19,990) will receive access to the Electra network at a rate of €0.29/kWh for 48 months—half the average market price.

A comprehensive solution for switching to electric

MG has chosen to include charging as part of the vehicle purchase. By partnering with Electra, the manufacturer offers its customers a comprehensive package: an affordable electric vehicle (starting at €19,990) and exclusive access to a reliable and economical charging network. The guaranteed rate of €0.29/kWh for 4 years helps keep charging costs under control over the long term and makes the purchase decision easier.

Concrete example

With an MG4 EV Urban (15.5 kWh/100 km WLTP), a driver covering 15,000 km/year saves approximately €700 per year compared to the average market rate (€0.59/kWh), or €2,800 over 4 years and more than €1,400 per year compared to gasoline (based on 7 L/100 km at €2/L, source: Ministry of the Economy - Fuel Prices in France, April 2026), or nearly €5,600 over 4 years.

The Electra network in figures

• 700 stations in Europe, including 385 in France

• Availability rate over 99%

• Charging in 20 minutes (20% to 80%)

• Voted Europe’s most reliable network in 2024

“By launching the new MG4 EV Urban during a period of energy uncertainty, we aim to offer a real solution for the purchasing power of our first customers. Not just at purchase, but also in daily use: the partnership with Electra offers MG4 EV Urban reservation holders the assurance of low-cost, consistent, and guaranteed electric power at one of the best fast-charging networks in France. And this for 4 years: that’s the strength of the MG Motor and Electra partnership!”

Guillaume Jolit, Director of Marketing and Communications, MG Motor France.

"We want to facilitate the adoption of electric vehicles by removing the barrier of charging costs. This partnership with MG demonstrates that a reliable network can become a commercial driver for manufacturers,"

Aurélien de Meaux, co-founder and President of Electra.