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You can finally go electric with Electra
Dec 15, 2025
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Paris, Brussels, December 15, 2025
Electra, the European leader in fast charging, is unveiling the first TV campaign in the sector—with one strong belief: electric mobility will only truly take off when it becomes simple and seamlessly integrated into everyone’s daily life.
Even though electric car sales are rising sharply (+47% in November 2025), millions of drivers are still wondering: “Is electric really simple? Would it work for my journeys? Is it compatible with my everyday life?” To answer them, Electra is the first charging network to speak out on television. And above all, the first to choose a different approach: no more technical talk, numbers, or jargon—this time, it’s about real people’s everyday lives.
“We won’t switch massively to electric unless we genuinely make people want to. And that desire is born from trust. Television allows us to step outside expert circles, speak to everyone, and show that electric is now a simple, reliable solution that’s ready for them,” says Aurélien de Meaux, Founder & CEO of Electra.
Changing perspective: What if charging naturally fit into our lives?
Building an ultra-fast, reliable, and simple network is Electra’s expertise. But the challenge goes beyond technology: when everything is smooth and intuitive, charging naturally finds its place in daily life.
The campaign intentionally distances itself from technological demonstrations. What matters isn’t the charger itself, but what people experience during those few minutes: sharing a sandwich with a colleague, laughing with a granddaughter, taking a real break.
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It’s not extra time. It’s time that simply becomes part of life. It’s not just the car that recharges. It’s us, too.
A promise for everyone who still has doubts
Because Electra stations are located where life happens (near shops, workplaces, familiar places) charging becomes a natural part of everyday life. It adapts to each person’s rhythm.
This approach is summed up in a powerful tagline: “You can finally go electric.” With a simple promise to anyone who thinks it’s not for them: yes, electric can fit into your life, even if you drive a lot, even if you’re always in a hurry, even if you’re not a tech expert.
A campaign to support the daily life of millions of Europeans
The campaign will air on French TV from December 15 to 31, and will also roll out digitally and on CTV in France and Belgium.
It supports the rapid growth of the Electra network, which plans to have more than 2,300 stations by 2030 ; all designed to offer simple, fast, and enjoyable charging.
With this campaign, Electra sends a clear message: electric is not a technological revolution. It’s an evolution that adapts to your daily life.
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